Home / Mobile Banking: Seven Key Factors for Developing Your Road Map

This is the second part of a two-part video interview I recently gave to the World Bank’s AgriFin initiative. In this interview, I share my advice for banks looking at offering mobile banking in the developing world.

The first step is to develop a road map that focuses on seven key factors:

1) Customer Perspective
2) Financial & Technological Environment
3) Regulations
4) Institutional Perspective
5) Product Development
6) Pilot Testing/Stress Testing
7) Launching the Service/Customer Adoption/Education

[youtube http://www.youtube.com/watch?v=OoNCYmPgMM8&w=853&h=480]

AgriFin is a special initiative to strengthen the capacity of financial institutions on agriculture finance. The initiative is funded by the Bill & Melinda Gates Foundation and managed by the World Bank.

Related:

Mobile Banking in Rural Areas: Lessons from the Philippines

Video on Mobile Banking in the Philippines: Distant Access

Three Key Factors for Promoting Mobile Money to Customers